Ralph Lauren polo shirts – They’re not just for Chavs anymore

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The thing about brands is that different
people have different relationships with them.  For people like the fabulous Henry Conway,
Ralph Lauren polo shirts might conjure up images of days out at Ascot, Croquet
and Daddy embezzling money from the government (Ba-doom-chish!). I just think
of Chavs, or as they were called back in my day, Essex boys. Without giving you
my life story – I’m saving that for another post – when I was at secondary
school, fake Ralph Lauren polo shirts were all the rage. In those days, you
spotted a fake by looking at the number of legs on the horse of the logo. Fakes
had 3 or less, real ones had 4. This led to a horse-logo-checking habit that’s
stayed with me to this day.

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