From our beauty site Kiss & Make Up:
Male make-up is taking the entertainment industries (that’s cosmetics/ fashion/ music and film) by storm. No longer is a touch of bronzer and a dab of lipstick meant only for dressing-room gents; ‘guyliner,’ ‘mancake’ and ‘mank-up’ are all terms being more frequently used amongst the youth of today.
Everyone is searching for an adopter of this trend (because, let’s face it- after Beck’s ‘sarong’ drama no-one wants to be the first man standing.) Zac Efron seems to have been hoisted up as the sail of this cosmetics boat but I, as an image-conscious male, don’t exactly see Efron as one to mimic.