Apparently men all over Japan are getting literally getting into bras as the man-bra takes the country by storm.
I’m not convinced by the hype, the man-bra looks like something that would fail to appeal anyone other than underwear fetishists. This just seems like a opportunity for a gratuitous “lawks ain’t Japan just crazy” story as we hit a post-Obama lull.
Anyway, if you need more info on the moob-tackling undies, the silky bras retail for twenty quid and come in white, pink and black from the Wish Room site. Akiko, Wish Room‘s owner, says that she hopes by wearing the bras men will become more sensitive and gain an insight into what it’s like being a woman.
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