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Victorinox launch new fragrance with underwater 360° video

How do you communicate a fragrance online? Swiss brand Victorinox has found a fun way of doing just this, with the first interactive underwater 360° video. Shot in a picturesque Swiss lake, the movie’s perspective can be altered by the viewer to encapsulate the experience of a brisk lake swim. The video aims to merge interaction and the breathtaking landscape …

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LauraVictorinox launch new fragrance with underwater 360° video

Burberry fragrance for men- like rubbing Phillip Schofield all over

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Firstly let me confess my prejudices: I freaking love Burberry. I love Burberry for it’s class and excellence but more than that I love Burberry for its brash and obnoxious reputation bestowed upon it by council estates across the nation. No other brand can you wear and say with equal validity “I’m 1st class on Eurostar to Paris at 8:55 so get me on my Blackberry.” and “You look at Stacey again ‘n I’ll smash your fuckin’ head in!” Which is why I went off the radar with excitement when Isabelle told me she was calling in Burberry for men for me to test drive.

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Jonathan SmithBurberry fragrance for men- like rubbing Phillip Schofield all over

Brandish Christmas Picks: Comme Des Garçons – Synthetics

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Tis the season to buy fragrance but this year I’m looking for something a little more leftfield than Lynx shower gel, I want the Comme Des Garçons – Synthetics line. If you hadn’t heard and to be fair I hadn’t, this is series six in a line of fragrances from CDG each with their own theme.

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Jonathan SmithBrandish Christmas Picks: Comme Des Garçons – Synthetics

P.Diddy in October issue of L’Uomo Vogue- Opinions?

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P. Diddy has graced the cover of L’Uomo Vogue‘s latest issue and I’m not sure what to think. Not someone who I associate with great style or fashion prowess (despite the cologne and menswear line,) P.Diddy looks a bit naff in my opinion.

But hey, at least he’s lost the suglasses for once! Tell us what you think by e-mailing isabelle@shinymedia.com

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Will ReidP.Diddy in October issue of L’Uomo Vogue- Opinions?

Rafael Nadal the Face Of Lanvin’s New Men’s Fragrance!

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Fashionista, the site that is always in-the-know, has reported upon a WWD article that reveals tennis-supremo Rafael Nadal as the chosen face of French fashion-house Lanvin’s new fragrance for men, L’Homme Sport.

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Will ReidRafael Nadal the Face Of Lanvin’s New Men’s Fragrance!

James Franco Does Agyness Deyn in Interview October 2008

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Oops- I genuinely only just realised that the title of this post could be interpreted pretty freely. Anyway, let’s all just grow up and listen to the explanation.

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Will ReidJames Franco Does Agyness Deyn in Interview October 2008

Jude Law’s Photoshop Job for Dior Homme Sport!

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Perez Hilton has got his hands on the heavily anticipated Jude Law for Dior Homme Sport campaign images. Hilton complains of the blatant photoshop-job surrounding Jude’s sudden wealth of hair, hence the equally blatant ‘FAKE’ scrawled across the image in trademark Perez style!

JustJared reports that Jude was shot by Australian photographer Daniel Askill in May, on location in the Bahamas. “It was hard for me to decide whether to take it on because I had directed an ad for Dior before with Hedi [Slimane], it was one of the last major projects before he left, so it was a very tumultuous time.”

Keep reading for more details and backstage (behind the camera?) gossip!

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Will ReidJude Law’s Photoshop Job for Dior Homme Sport!

I’m Still Not Convinced- The Short Suit

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A while ago, we remarked on how a Telegraph feature on the short suit had used rather unusual models to create an unflattering portrayal of the look.

However, this picture (taken at the launch of Gucci by Gucci Pour Homme in Milan,) shows that even the fashionistos of the industry can’t get it right. While also not the most model-ly of men, Bruce Pask of the New York Times would be one of those I thought could pull of this challenging look.

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Will ReidI’m Still Not Convinced- The Short Suit

Top Five: New Male Scents

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Like tax and death, scent is one of life’s fickle promises. I have just returned from a trip to New York and I couldn’t help but notice how great everyone smelt (not in some strange Charlie’s Angels hair-sniffer way.) In the returning yellow cab to JFK, my week in the Big Apple flashed before my eyes as a flurry of smiling sales associates and the now dog-eared sample cards currently resonating through my conscience (and bedroom!) Whether you have a Grenouille like nose or are suspiciously blind to the sweet smell of- well smell, ‘cologne’ or ‘scent’ is something that you need to be firmly aquainted with.

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Will ReidTop Five: New Male Scents