If you have never heard of The Gumball 3000 then clearly you need to pay more attention to the lifestyles of the rich and famous. The Gumball is a 3000 mile annual road rally frequented by only the richest of the rich who can afford to write off their Lamborghini and pay £60,000 for the privilege.
The road race was started in 1999 by Maximillion Cooper with the premise of raising enough money to fund his own Formula 1 race team. Nine years on and the race team never materialised, however The Gumball has become a brand name in itself pulling major sponsors from around the world.
More pics after the jump.