Would you rather be sending a tweet or checking your email than be telling your hairdresser about your holiday plans? Hairstyling chain Toni&Guy get this and have teamed up with O2 to offer all their customers free in-store Wi-Fi across every branch.
Toni&Guy’s 1.5million UK customers will be able to browse the web, watch videos and access social networking sites for free, letting them post a picture of their new do to Facebook while still in the chair without eating into mobile data plan allowances.
The free service will require a single one-time sign up process, which will then allow customers to automatically connect to every Toni&Guy Wi-Fi network in the country once in range.
The sign up process will also let customers connect to other brands’ networks that use O2′s free Wi-Fi service, including Debenhams, McDonald’s, Costa, Fuller’s pubs, House of Fraser, All Bar One and Café Rouge.
Ben Mein, commercial director for O2 Wifi, said:
“Hair and beauty salons are a new context for Wi-Fi and we are immensely pleased to partner with Toni & Guy given the quality and size of the audience that will be using the service. Their customers’ lifestyles mean many are time-poor so the 90 minutes to themselves is prized and, with a high penetration of smart devices, this creates a perfect opportunity for O2 Wifi and Toni & Guy to engage and enrich that experience through unique content.
“As demonstrated by the way O2 Wifi has changed the market with a truly free and open Wi-Fi service to consumers, we share the same philosophy with Toni & Guy and it will be exciting to see how we develop the relationship.”