Boutique of the week: Goodhood

London has a definite lack of men only boutiques in comparison to, say, New York, so a few mixed places are bound to creep in. Nevertheless what Goodhood has on offer for the boys is, well, good. Nestled on a sidestreet off Hoxton Square Goodhood has a very urban vibe. Streetwear and city essentials are the mainstay. Graphics are strong – not surprisingly seeing as co-owner Kyle Stewart is a graphic designer (check last week’s TimeOut for a Valentine themed piece on Kyle and partner Jo Sindle). Stand out pieces on my visit were newly arrived nautical striped tops by Wood Wood in cotton jersey and fantastic hunting themed shirts and jackets by Unrivaled.

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