Posts Tagged ‘iPhone 5’

Brand Spotlight, Lifestyle & Gadgets

iPhone 5 helps Apple top CoolBrands survey

By Gerald Lynch on September 24th, 2012

iPhone-5-official-thumb-4.pngApple have topped the 2012/2013 CoolBrands survey, compiling which brands are seen as the most cool in the UK each year.

Cherry-picked by a group of key cultural influencers, including celebrities such as musician Carl Barat and DJ Rob da Bank, this year sees tech brands smashing the list, making up 45% of the top 20. Last year, tech brands accounted for just a quarter of the list.

Alongside Apple are tech companies including photography brand Nikon and audio/visual companies Bose and Bang & Olufsen.

So what’s turned tech from geek to chic? We’re putting it down to the Three A-s; accessibility, affordability and aspirational…ability.

Take an iPhone 5; it’s a top-end product, at the cutting edge of design, but you can walk down any highstreet and pick one up from multiple stores. It’s priced at a premium relative to its competitors, but not out of reach of the common man; having a glitzy new iPhone will still make you the envy of your mates without breaking the bank, while an Aston Martin remains the reserve of the super-rich. And the super-rich, in this austerity age of bogus bankers are a vilified gang that are about as cool as Chumbawamba at a Gary Glitter-themed karaoke night.

Free online services further back this up, with BBC iPlayer, Twitter and YouTube all making the top 20 cut.

It’s a sentiment that Stephen Cheliotis, chairman of the CoolBrands Expert Council, mostly echoes:

“It is interesting that in this age of austerity our perception of cool has increasingly shifted from aspirational, luxury brands to free or more affordable brands that provide us with pleasure. The presence of the online brands like BBC iPlayer, Twitter, YouTube and Skype are a great case in point.

“Perhaps, reflective of its lack of success since becoming a public company, Facebook has failed to join its peers in the top 20.”

For Facebook, it seems that overexposure has done it no cool-favours. When everyone and their dog uses a service, it reaches saturation point; taken for granted like a public transport system, but just as likely to irk and annoy.

The full CoolBrands 2012/13 top 20 is as follows:

1. Apple
2. YouTube
3. Aston Martin
4. Twitter
5. Google
6. BBC iPlayer
7. Glastonbury
8. Virgin Atlantic
9. Bang & Olufsen
10. Liberty
11. Sony
12. Bose
13. Häagen-Dazs
14. Selfridges
15. Ben & Jerry’s
16. Mercedes-Benz
17. Vogue
18. Skype
19. Nike
20. Nikon



Lifestyle & Gadgets

MacBook Pro with Retina Display: Apple’s most stylish computer yet?

By Gerald Lynch on June 12th, 2012

mabook-pro-retina-3-640.jpgreview-line.JPGApple are calling it “the most beautiful computer we’ve ever made”, and “a whole new vision for the notebook.” And they’d be right. Super-slim and super-powerful, Apple’s new MacBook is catwalk-thin and man-bag ready, letting you get some serious work done thanks to high-spec internals without having to let your inner geek crack through your chic exterior. Apple mean business with the new MacBook Pro, and they’re doing it with style. Here, we pick out the computer’s five best features.

review-line.JPGRetina Display

A Retina Display in a MacBook Pro, like those found in the iPhone 4, iPhone 4S and new iPad was one of the most hotly rumoured features of Apple’s new machine’s prior to launch, and thankfully it’s made the cut.

The killer feature of the new MacBook Pros, it sees the screen running at a maximum resolution of 2880 x 1800, hitting 220 ppi, or 5,184,000 pixels. That’s four times the pixels of the last generation MacBook Pro. It’s also 3 million pixels more than you’d find in a full HD TV, and offers improved contrast ratios and viewing angles, as well as considerable less glare in direct sunlight meaning you can work in the garden without giving yourself a squinty-eyed headache.

Super-thin looks

Apple have put the MacBook Pro on a serious diet. The new model is just 0.71-inches thick, making it 25% thinner than the current Pro.  At 4.46 pounds, it’s the lightest MacBook Pro Apple have ever built too. It’s not the slimmest  laptop on the market (that accolade belongs, for the time being at least, to Acer’s Aspire S5), but it’s the best looking, and up there with the most powerful of Ultrabooks.
mabook-pro-retina-4-640.jpg
Snazzy graphics

Thanks to the combination of an Intel Ivy Bridge Processor (with configurations starting at 2.3GHz quad-core i7s) and NVIDIA’s latest mobile discrete graphics chips, the latest MacBook Pro is the fastest, most graphically capable laptop Apple have ever put together. Ivy Bridge offers a 60% improvement over the last generation of Intel’s integrated graphics solutions, while the NVIDIA GT 650M graphics chip inside means that Retina-troubling gaming resolutions shouldn’t be out of reach. Indeed, at WWDC 2012 Apple showed off an enhanced version of Diablo III running at a Retina Display resolution, with touched up graphics to make the most of the higher ppi. Here’s hoping other developers follow sit with their games. 8GB of 1600MHz DDR3 LRAM as standard helps too, meaning intensive multi-tasking and video editing applications should always run without a stutter.

Better Connectivity

The MacBook Pro with Retina Display may well be dropping the optical disc drive of previous models, but it’s adding some key new features too. Most notably are two USB 3.0 ports and a HDMI input, two connections that have been sorely missing from previous models. As well as that, you’re also getting an SD slot, two superfast Thunderbolt ports, the thinner new MagSafe 2 connection, a 720p Facetime HD webcam, dual mics, 802.11n WiFi and Bluetooth 4.0. Oh, and a headphone jack too.

SSD Storage

Hard Disk Drives will soon be going the way of the Dodo in favour of SSD drives, as employed by Apple here. And for good reason; they allows the machines to be much thinner and lighter, as well as booting up incredibly quickly and allowing for fast application loading times and speedy file transfers. And, with no moving parts, your data is better protected against shock and drop damage, which is great for clumsy types.




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