Burton get a bit cheeky with their Japanese Denim

If you’ve looked at our Jeans coverage in
the past then you’ll know all about raw & selvedge denim. You’ll also know
that the best selvedge denim comes from Japan. Not necessarily all denim from
Japan is expertly made on great looms and this is why Burton’s attempt
at Japanese denim is a bit cheeky.

Burton were hoping for someone who kinda knows what selvedge denim is to
buy their regular denim in the false belief that because it said ‘Japanese
denim’, it would be selvedge. To be fair, it probably worked. The jeans are
completely sold out.