Green is the new black over at Levi’s, who’ve just revealed the WasteLess jeans range for Spring/Summer 2013. Revealed at a slick launch bash at London’s Farmiloe Building in Farringdon, Brandish went down for a sneak peak at the new eco-freindly denims. Each pair of Levi’s WasteLess jeans is made from a minimum of 20% post-consumer recycled content, roughly 12 to …
Under…denims? That’s the new underwear push from Diesel, who’ve put together a new range of “Underdenim” trunks for men who like to wear their slacks low with a bit of cheek on show, otherwise known as the “Most Dumbest Fashion Fad Eva”. Misleading marketing be-damned, they’re made of cotton rather than denim (which we’re certain your knackers will be thankful …
Giles Deacon for New Look, one of the few designer X high street collaborations for men returns next week with another collection, featuring a selection of shirts, t-shirts, jeans and knits.
We like that the New Look collections are a chance to see Deacon’s lighter take on fashion with witty t-shirt prints and bright colours. Hopefully we’ll see see pieces which push boundaries a little more in future collections but as always it’s baby steps for menswear.
In the later months of last year, the Brandish team began to see previews from the Jeremy Scott Loves Ksubi denim collection.
Now, upon Lady Gaga wearing the orange love-heart suit in Sunday Times Style magazine, we are pleased to tell you that the line will be in-stores this March.
Denim has been revolutionised in recent times and the last few years have seen denim be used by menswear designers to make a true statement. Whether skinny, twisted, acid bright faded, torn, studded, boot-leg: some might say that ‘jeans maketh man.’ And they wouldn’t be far wrong.
So, what would these jeans say about a male? They lace up (with white leather might I add) the side and turn up at the bottom. The have a diamond pattern detail on the back pockets and come from one of the coolest labels of the moment.
Yay or Nay my friends? Vote after the jump.
Paris Menswear Fashion Week began last Thursday and now that is has finished we are able to fully consider all the fashion inspiration from both on and off the runways. From Jefferson Hack and Alber Elbaz to male models and rake-thin boys wearing baggy cardies and vintage Chanel, the shows are an excuse for men to be outrageous and the results are often brilliant.
Now that I’ve cleared that up, I can proceed with this Christmas Outfit Pick. This polo is a great find and the loud print is definitely eye-catching. I found it in Topman yesterday afternoon and it was reduced to £10 from £16. In the image, the polo looks black but it is actually blue and the print looks slightly bigger (as opposed to the foot-print looking print pictured!)
Last winter saw a few brave male fashion pioneers trying out the tucked in boots look. This winter it’s all but essential.
But there are some definite rules to make it look effortless. If your pants are too wide you can end up with balloon pants that are more Ali Baba than louche hipster. Too skinny and you end up looking like an ’80s skinhead. A classic straight leg jean cut is the best option for median bagginess. There should also be element of insouciance: a bit of errant hem helps here, as does leaving the top few lace-holes undone for that Artful Dodger touch.
When it comes to jeans I always believe less is more, which is why I have never taken to Diesel jeans or even most Evisu but Levis, for me, Levis seem to get it right almost every time. However for the Levis Engineered Jeans I feel like they really dropped the ball. In theory I love the idea of an homage to the quirk in a twill that meant that early pairs of Levis would twist to the left but the finished product seemed a little cheap. Luckily for Levis few people shared my lack of enthusiasm and the Levis Engineered were an immediate success, 10 years on and the first purpose twisted pair of jeans is being re-released in a super cool collectors box. The special edition comes in the original three cuts: the Standard, the Giant and the Loose Culottes for girls and is slated for release in Spring/Summer 09, however the first 100 pairs will be available from Oki-Ni from early December.
DNR reports today that Marc Jacobs International has signed a contract with Staff International (a part of Diesel founder Renzo Rosso’s fashion empire) that will see Marc by Marc Jacobs Menswear expand over the next five years. Already in Rosso’s couture stable are Dsquared2, Viktor & Rolf, Maison Martin Margiela and Vivienne Westwood.
Click image to enlarge
Being overly negative about other people’s dress sense is something that I’d happily leave to Trinny and Susannah but one particular menswear trend grates on me like nothing else.
They might seem innocuous but bootcut faded and or distressed jeans are a massive bugbear of mine.
The massive queue, deep in denim conversation.
As we arrived to Neal Street this morning the queue outside the Diesel shop snaked around Earlham Street and almost spilled out onto Seven Dials.
The fuss was for Diesel’s Dirty Thirty limited edition jeans, created to celebrate thirty years of diesel, modelled by Daisy Lowe and retailing for just £30 you can see why so many people turned up for the one-day only sale.
Life begins at 30, or so they say- I’m 24 and I beg to differ. Come my 30th birthday I will become a recluse until my 50th and can rejoin society with a cane and pipe, middle age just isn’t cool. However for a denim brand a 30th birthday is the prime of its youth so lets all send our warmest birthday wishes to Italian denim fiends Diesel.
American Apparel, the brand synonymous with androgyny and men in skintight jeans, has just launched their Unisex Oxford Shirt. I have three sisters and I’m no stranger to borrowing the odd jumper (actually, that would be reclaiming,) and I have in past borrowed Ralph Lauren shirts and vintage blazers for a better fit and a slimmer silhouette. Russell Brand, a man who walks on to a talk-show in a jersey tunic dress and girl’s jeans from Topshop but still manages to be a sex god, would be a great example of unisex dressing at its best but what do you think? Is it worth the sartorial risk when you might see a girl in the same tee as you?
Would you go Unisex- vote in our poll after the jump!
Fenom’s assault on Denim continues with their now well established collaboration with Levi’s. This seasons offerings are a 207 and a 505 all with the Fenom trademark details such as a new leather patch on the waistband, lining on the rear pocket, zip pocket and of course the Fenom lightening bolts painted on in red. These should be available at …