Levi’s x Damien Hirst
By Jonathan Smith on September 3rd, 2008
Denim aficionado Levi’s has got together with animal preserver Damien Hurst to to bring a new and exclusive line of jeans and apparel all themed around Hurst’s work. The line was designed by Hurst himself along with designer Adrian Nyman and features skulls, spots and butterflies all printed onto black or blue jeans and black, white or purple t-shirts. No news on price or availability yet but the items should be hitting stores mid-September and are expected to sell out quickly.
[All pics and info from coolhunting.com]
Jeans are serious business in menswear, wearing them for months at a time without washing, sanding, dry cleaning everything is fair game to achieve the perfect wear. Small brands like Corpus (left) get you kudos but big brands are often just as good. Among aficionados the best brands are A.P.C and Nudie, but Evisu and Levi’s also score big. If you can go for a month without washing your jeans you will do well to keep the colour and texture of raw denim. Washing your jeans in cold water will also preserve as will using a handwashing detergent for dark or coloured clothes.
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