Will the ladies love LL Cool J’s range for Sears?

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Sears are trying to expand their market by introducing a new line designed by veteran rapper LL Cool J.
It’s no groundbreaking concept collection, more of a range of t-shirts and jeans, Sears senior vice president Irv Neger said: “We know this [urban] customer is in the store, but it’s a customer we weren’t reaching. With this brand, we see tremendous growth opportunity.”

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