Like tax and death, scent is one of life’s fickle promises. I have just returned from a trip to New York and I couldn’t help but notice how great everyone smelt (not in some strange Charlie’s Angels hair-sniffer way.) In the returning yellow cab to JFK, my week in the Big Apple flashed before my eyes as a flurry of smiling sales associates and the now dog-eared sample cards currently resonating through my conscience (and bedroom!) Whether you have a Grenouille like nose or are suspiciously blind to the sweet smell of- well smell, ‘cologne’ (or ‘scent’) is something that you need to be firmly acquainted with. The men’s fragrance market (and the cosmetics market in general) seems to be growing at the moment and there is an unbelievably wide range of scents from all the biggest designers. No longer does a few looks in a women’s show represent our male input in the industry but instead we are welcoming the right for men to truly express themselves through fashion and fragrance.
The following list is a collection of the sweetest scents on the market right now (in no particular order.)