Maxim magazine are publishing their June issue this April and announced it’s to be their last. Dennis Publishing pulled the UK edition of the mag which debuted in 1995, riding high on a wave of lad mags which included FHM and Loaded. Chief executive, James Tye said: “The Maxim brand remains the bestselling men’s lifestyle magazine in the world, but Dennis Publishing must move with the times and recognise that the future of the brand in the UK is online.”
In the London paper today, they’ve stated that silvery grey is the colour of the season. I doubt it will be, due to grey shirts showing sweat more prominently than other colours but that’s not my main steak with this article. More problematic is the colour they’re teaming it up with – pink. Back when men started wearing pink, it was a statement of a softer side, the kind of man who cries watching Sex and the City before going back to chop some wood and crush a beer can on his forehead.