Posts Tagged ‘nike id’


Brandish Christmas Picks: Rolex iD

By Jonathan Smith on December 9th, 2008

Click image to enlarge.

This season of good will someone better had good will me up a custom Rolex with my name on it. Coming from Bamford’s Watch Department this website lets you pick custom colours and engravings for your own Rolex Submariner. Prices starting at around £7000 these don’t come cheap, but then some people are worth it (me).

Move over Nike iD and someone get me a Rolex.


Nike “iD Sample” AM90

By Jonathan Smith on October 27th, 2008


As a rule I generally want my trainers as obnoxious as possible, bright colours, glow in the dark, even their own lighting system wouldn’t go a-miss, but these all grey AM90‘s are the bloody business. Dubbed as the “iD Sample” Air Max due to them having a more than striking resemblance to the sample trainers found in Nike iD studios, these kicks are proving once more that less is definitely more.

Being grey they will go with anything, a claim that is rarely claimed of the Nike Air Max family and one I valiantly stand by. T-shirts, polo’s, shirts, cardigans, tweed, plaid, gingham, denim, canvas, cord, you name it and it’ll fit with these grey wonders, perhaps I have to draw the line at a double breasted suit but still who knows- take a risk!

Available now from Wellgosh for £88.99.

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Nike iD – Design your own trainers

By admin on October 18th, 2007

If there’s one thing guaranteed to push the big red button marked "angry", its when a shop assistant tells me that something I’ve rejected because it doesn’t suit me is "supposed to look like that". Oh, these skin tight jeans are supposed to make me look like I’ve got a vagina are they? The sheer condescending arrogance of it – I’m perfectly capable of deciding if I like the way something looks on me and I don’t need to try and conform to the vision of a designer as mediated by a shop assistant who in any case is clearly only interested in making a sale and doesn’t care if I walk out of the shop looking like a proper Charlie. It makes me quite pompous.


Phew! So it comes as a nice surprise when a designer or label gives you a bit of credit for knowing what you like and actually encourages you to customise their output. Which is where Nike iD comes in. Currently a website but soon to be a store (from 1st November in London’s Niketown), Nike iD allows you to design trainers to suit your own particular tastes. You choose the style of shoe you want and then select the colour of the uppers, soles, laces, the swoosh – everything! – and you can even add a word or two of text. I’ve just lost my evening to it.

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