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Which sports brand is winning the World Cup? Adidas, Nike or Puma?

In the build up to a big tournament the major sports brands always step up their advertising, the 2014 World Cup was no different. Adidas, Nike and Puma all have their representatives playing at the World Cup but out of their stars performance, which brand is doing the best? In short which brand has got the best value for money …

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Gareth ThomasWhich sports brand is winning the World Cup? Adidas, Nike or Puma?
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New Arsenal Puma kit leaked – and this looks real

There have been a few leaks recently which purport to show the first Arsenal kit made by new shirt maker Puma, but this one looks pretty convincing. Gunners fan James Clarke posted a picture of the new kit taken in the official Puma store in Macau to his Twitter page, along with training tops. And while of course he might …

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AshleyNew Arsenal Puma kit leaked – and this looks real
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Kosmischer Läufer – the amazing story of East German Kraut Rock for athletes

As you all know West Germany during the 1970s was an explosion of musical creativitiy as bands like Can, Neu and Amon Duul married wonderful meandering psychedelic melodies to that very special Motorik Kraut Rock Groove. As for East Germany. Well the music soundtrack was just a little more conservative. With a totalitarian Communist government running the show and the …

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AshleyKosmischer Läufer – the amazing story of East German Kraut Rock for athletes
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Flyknit Experience: We test out the new Nike Lunar 1+ in a running ‘flash mob’ along The Thames

If you started running a few years ago, when it was still disparagingly referred to as jogging, you know how heavy trainers used to be – like wearing lead weights on your feet. Not any more. Manufacturers are literally tripping over each other to bring the latest lightweight fabric technologies to our feet.  Last month saw the arrival of the …

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shinychrisFlyknit Experience: We test out the new Nike Lunar 1+ in a running ‘flash mob’ along The Thames
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Gold Medal Style Winners: a look back at the standout style moments of the London 2012 Olympics

Sponsored post London’s always been an edgy trendsetter, and this summer it showed that sport can be just as sexy as the catwalk, thanks to some standout style stars on the track. Kate Moss, Naomi Campbell and Karen Elson may have strutted their stuff in Alexander McQueen to close the games, but when it comes to memorable fashion moments, this …

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shinychrisGold Medal Style Winners: a look back at the standout style moments of the London 2012 Olympics
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This is what a £60,000 t-shirt looks like

I once bought a vintage second-hand Prince Purple Rain tour t-shirt on eBay for £80. It felt like the most extravagant garment I’d ever bought at the time at a score short of £100 (and even more so when it actually arrived, stained and moth-eaten as it was). But £60,000 for a t-shirt? That’s just madness. But that’s almost what …

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Gerald LynchThis is what a £60,000 t-shirt looks like

Nike LeBron Elite 9 Varsity Maize trainers out now

On the lookout for a new pair of basketball shoes, and still want to look the buisness on the court? Check out these limited edition trainers from Nike. The Nike LeBron Elite 9 Varsity Maize launched over the weekend alongside the Air Jordan 4 Cav and Zoom KD IV Aunt Pearl, and come with a seriously eye-catching yellow upper. All eyes …

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Gerald LynchNike LeBron Elite 9 Varsity Maize trainers out now
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Nike Basketball: “Basketball Never Stops”

The NBA lockout may have been extended until November 30th, but that hasn’t stopped Nike from rolling out their new campaign “Basketball Never Stops’” The ad features some of the finest players in the game including: LeBron James, Kevin Durant, Dirk Nowitzki and Amar’e Stoudemire, with cameos from Questlove, J. Cole and Duke’s Coach K. All focusing on their undying …

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LauraNike Basketball: “Basketball Never Stops”
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Liberty teams up with Nike Sportswear for the 2011 Summer Collection

The new Liberty of London Nike collaboration has been receiving a lot of mixed opinions since the first images appeared online. The Summer 2011 line has drawn upon the iconic London stores, capsule collection to create twelve new variations of classic models such as the Dunk Hi, Air Force 1, Blazer Mid and Blazer Low. Most criticism of the shoes …

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LauraLiberty teams up with Nike Sportswear for the 2011 Summer Collection
Dunk High

Nike Dunk High Premium

Nike has launched the Dunk High model for Spring 2011. My favourite version of the model has to be the one featured above. With its denim construction, off-white leather heel panel, and blue/white/red pull tab and white mid-soles, these shoes would look great with a pair of jeans for a casual look.

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LauraNike Dunk High Premium
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Steven Alan Collaborates With Nike Sportswear

Rough Cut: Steven Alan for Nike Sportswear from Cool Hunting on Vimeo. We absolutely love the new Steven Alan collection for Nike Sportswear launched today. The five styles all draw on Nike’s archives and add Steven’s impeccably clean twist, resulting in great classic shoes. Cool Hunting, had the chance to sit down with Steven Alan to talk about the collection. …

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LauraSteven Alan Collaborates With Nike Sportswear
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Pendleton and Nike Team Up To Create The Big Jim Jacket

I absolutely love this winter jacket. Made using dense Pendleton virgin wool, the material blocks icy chills while its “deconstructed” style means it layers well and is still lightweight enough for running around the city. The piece is a part of the “Triple Black” collaboration between Pendleton and Nike’s outdoor division ACG. The jacket has a really modern feel and …

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LauraPendleton and Nike Team Up To Create The Big Jim Jacket

New Puma Suede

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Puma have been digging around in the dead stock closet and come out with a butt load of new Suede colours hitting the shelves at the end of the summer. Puma Suedes akin to the Reebok Pump, the Adidas Shell Toes and the Nike Air Max1 are mega players in the sneaker world, never looking dated and always being refreshed with new colourways.

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jsmithNew Puma Suede

Nike Air Max 1 OG Re-Re-Re-Release

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Right kids it’s time to lower the tone with some sneaker news: the universally beloved Air Max 1 OG is back for another innings at Overkill. The Air Max 1 was first released in this original colourway back in 1987 and has periodically been re-released to rapturous hype every time. The AM1 OG has since gone down as one of the most loved colourways of one of the most loved trainer of all time making a real, but accessible collectors item.

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Jonathan SmithNike Air Max 1 OG Re-Re-Re-Release

Cassette Playa’s Carri Munden on the Nike collab


Cassette Playa X Nike Blazer from Amazing Grace on Vimeo.

Day glo maniacs Cassette Playa have got together with sports brand and street fashion monoliths Nike to bring you a special edition Nike Blazer. In Cassette Playa’s typically painful colours these sneakers were first seen as part of Carri Munden’s Spring/Summer 2008 “Future Primitive” runway show earlier this year but will now be made available from Nike Sportswear 1948 store at Bateman’s Row, Shoreditch as well as other select Nike retailers. For those uninterested in the shoe itself perhaps the video above may pique your interest; Carri Munden talks about her brand (Cassette Playa- doye!) and her upcoming collaboration- if you can spare 1 minute 54 seconds it’s worth a peek.

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Jonathan SmithCassette Playa’s Carri Munden on the Nike collab