Posts Tagged ‘parkas’

Accessories, Denim, features, Jeans & Trousers, News

Levi’s go green with WasteLess S/S13 jeans collection

By Gerald Lynch on October 18th, 2012

Green is the new black over at Levi’s, who’ve just revealed the WasteLess jeans range for Spring/Summer 2013. Revealed at a slick launch bash at London’s Farmiloe Building in Farringdon, Brandish went down for a sneak peak at the new eco-freindly denims.

Each pair of Levi’s WasteLess jeans is made from a minimum of 20% post-consumer recycled content, roughly 12 to 20 ounces per pair. The bulk of this will be made from recycled plastic bottles, be they clear, green or brown. Turn the jean’s inside out and the inner shade reveals what sort of bottles went into making your slacks.

“From the beginning, we have designed our products with purpose and intent. By adding value to waste, we hope to change the way people think about recycling, ultimately incentivizing them to do more of it,” said James Curleigh, global president of the Levi’s brand.

“This collection proves that you don’t have to sacrifice quality, comfort or style to give an end a new beginning.”

Indeed, the jeans look to be as comfortable as any Levi’s pair before them, feeling as soft to the touch as any traditional denim weave we’ve laid our hands on before.

Levi’s expect to put some 3.5 million recycled bottles into the WasteLess range next year, which will include 511 Skinny jeans, a new modern-looking  504 Straight Fit jean, and the Trucker jackets.

“With this collection, we’re doing our own small part by taking waste and making something new from it,” added Curleigh.

“We don’t just want to reduce our impact on the environment, we want to leave it better than we found it. We are committed to making products in ways that are good for people and better for our planet.”

The event also showcased other elements of Levi’s Spring/Summer 2013 range. Coloured denims continue to be on trend, with both bold and soft pastel washes (inspired by India’s spice markets) set to feature heavily.

In terms of the mens range beyond jeans, canvas boots and rucksacks in muted earth tones look set to feature heavily:

While a range of bright primary coloured parka jackets also looked particularly good:

A forthcoming partnership with Liberty’s of London was also revealed, with Levi creating a short range using one of the top British store’s iconic prints as we speak.

Scroll down for some more shots from the Levi’s launch event.

Levi's SS13 Collection

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Accessories

The Parka revival – and why I won’t be buying one

By Stefano on October 17th, 2012

I was never really a proper mod, but have worn mod gear for most of my life. Even more so as I have got older. Maybe the assertion that mod clobber is something that is perfect for the elder gentlemen has a grain of truth in it.

Personally I have never really got on with so called ‘mod parkas.’ Actually let’s call them ‘classic parkas’ to differentiate them from the man-made fur trimmed zip up variety so beloved of 70s school kids and birdwatchers. While most mod gear from button down shirts to three button jackets seem to perfectly encapsulate the mod creed of ‘clean living in difficult circumstances’ and look sharp, parkas seemed to be a bit of an anachronism for me. What is the point in investing in that perfect mohair suit if you are going to stick a large shapeless and rather scruffy looking coat over the top? Also the original fishtail parkas back in the 50s came from Army Surplus stores and were often the worse for wear.

Fishtail parkas remind me of the part time mods from the 80s who couldn’t be bothered with the trappings but just flung on parkas adorned with Who badges to keep in with their tribe. A few weeks later they morphed into casuals. In fact you could argue that their popularity largely stemmed from the association with Quadrophenia. Maybe Phil Daniels is the only person who ever looked cool in one.

Sure if you are scooting round town on your Vespa parkas make more sense, but for me parkas especially of the classic fishtail variety are a bit of a retro revival too far. Surely the ultimate mod coat is a very smart three/four button crombie style in mohair.

It is interesting though that the classic parka seems to be making a real comeback this year. Part of this is being fueled by stirrings of a mini mod revival – you really ought to see this - but I guess the re-emergence of the parka is largely due to the fact that prominent retro brands from Ben Sherman through to Merc and Pretty Green, are all exercising a very serious pull over style conscious 30 and 40 something blokes. And they all have parkas in their range.

What is also interesting are the various ways in which the parka is being reinvented. The North Face, and other decidedly non-mod leisure brands have their own take on the parka. Then there is this bizarre coat from Ben Sherman which adds leather (!?) trimmings. Very odd.

Anyhow, if you do fancy a parka here are few to look at.

Ben Sherman Plectrum Leather Sleeve Parka £495

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The Mod meets Rocker parka that incorporates bits of leather. That would have confused them on Margate beach in the mid 60s Ben Sherman



Clothing, Coats & Jackets, knitwear

Musto 1964 Collection: When fashion meets function

By Gerald Lynch on July 3rd, 2012

As anyone who’s ever stood in a field of 80,000 people listening to banging tunes in the middle of a soggy British summer festival can attest to, staying warm and dry at an outdoor gig is often a proper struggle (we’re not talking about you lucky Californian sods who get to bask in the sunshine of Coachella each year). Staying warm, dry and stylish is nigh-on impossible.

The nautical leanings of the new Musto 1964 Collection however looks set to be a nice marriage of both fashion and function.

Taking in items including wax deck coat waterproofs, parkas, chinos and even a beanie that’d make Steve Zissou himself envious, it’s a classic look with items that could slip easily into most casual wardrobes for the coming Autumn and Winter seasons. The range will be available from September.

Scroll down for a closer look at what’s on offer, and hit up www.musto.com for more info.

Musto 1964 Collection

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