Common Projects are the latest brand to fulfil my current fetish for plain trainers. We’ve featured a pair of their trainers before, but it’s only fair to give the whole brand the once over. Common Projects is the brainchild of Prathan Poopat, former art director for V and Visionaire magazine, and Flavio Girolami, a consultant for several Italian brands.
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Generic Man are a brand who believe in the no logo approach to clothing. So much so that they’ve created a whole new term to describe the person who’s interested in clothes without logos. That term is ‘newdult’.