Posts Tagged ‘premium denim collection’

Brand Spotlight, Jeans & Trousers, Suits & Tailoring

UniQlo @ Selfridges

By Jonathan Smith on March 2nd, 2009

uniqlo selfridges.jpg

Affordable quality pedallers UniQlo are making your shopping experiences that little bit easier by opening a concession in Selfridges Oxford Street. Being UniQlo the space is one of the more colourful parts of Selfridges, looking similar to a Pantone reference book which is in no way a bad thing. The move is designed to introduce the brand to a whole new demographic of buyers and really sets their move into the UK and Worldwide markets in stone. The concession being markedly smaller than any of their stand alone stores, carries an edited menswear collection including their premium ranges, still being competitively priced especially when compared with the other brands that Selfridges stock. The store opened last Monday so get yourself down there and have a shoofty.

On top of this the brand seems to be advancing on multiple fronts as this new concession in London’s shopping hot spot comes on the back of the announcement of UniQlo’s Menswear Tailoring Collection and Premium Denim Collection, both of which will be part of the edited Menswear collection Selfridges will carry.

The UniQlo Tailoring Collection caters to the formal end of the market but still holds the same attention to detail and affordable quality synonymous with UniQlo garments.The line includes blazers, waistcoats, suit jackets, suit trousers, ties and tailored shorts all intended to be mixed at matched with other items in and out of the Tailoring Collection. The line being formal as it is still holds the bright and uplifting look that all UniQlo pieces do with even the darker more formal pieces looking clean and stylish. Prices starting at £29.99 this is definitely something to keep a fashion eye out for.

UniQlo’s Premium Denim Collection is a step up for the brands usually low priced but none the less well cut denim, collaborating with Kaihara and boasting entirely Japanese production for the line this looks to be of interest to any denim heads out there. Kaihara, a brand older than my nan only turned to denim production in the 1970′s but soon made it’s name in Japanese denim producing the entire garment from yarn to finished product to their own high standard. This kind of quality and dedication to a garment sits well with the UniQlo brand going to great lengths with this line to really make an impact on the denim marketplace using raw cotton and traditional antique looms to make the selvedged denim. All pieces in the line are priced competitively at £49.99 and well worth a gander.




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