There’s an embarrassment of riches on the 10 essentials front as the staff of Fantastic Man, Purple Fashion and GQ Style all chip in with their lists. Founders of Fantastic Man Gert Jonkers and Jop Van Bennekom have the kind of choices you’d expect them to have, with their own pair of jeans, embroidered chinos and Hardy Amies’ ‘ABC of Men’s fashion’ all making the list.
Purple cofounder Oliver Zahm’s list is very classic Hollywood, as he lists a YSL leather jacket, Ray Bans and a Honda 750 motorbike. GQ Style’s creative director David Bradshaw has a simpler list than both the aforementioned, listing a crossroads bike, his back garden and his wedding ring. He also mentions some Tom Ford sunglasses, reminding you that he does work at GQ style.