Diesel’s Dirty Thirty jeans

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The massive queue, deep in denim conversation.

As we arrived to Neal Street this morning the queue outside the Diesel shop snaked around Earlham Street and almost spilled out onto Seven Dials.
The fuss was for Diesel’s Dirty Thirty limited edition jeans, created to celebrate thirty years of diesel, modelled by Daisy Lowe and retailing for just £30 you can see why so many people turned up for the one-day only sale.

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