Posts Tagged ‘range’

Gallery, Trends

Fast forward into next season: COS’ summer collection

By admin on February 2nd, 2009

Although it might not seem like it right now, spring is on its way. Take a leap into next season’s trends by clicking through the summer collection by stellar H&M offshoot COS.

The collection is made up of up-to-the-minute pieces in a palette of soft shades with COS’ characteristic timeless touch. Standout items include a grey jersey blazer which will be as comfy as it is smart, and carrot leg, the new shape for men’s trousers, following on from the womenswear trend.

Click image to start gallery

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Heroes and Celebrities, News

Will the ladies love LL Cool J’s range for Sears?

By admin on May 27th, 2008

ll cool j.jpgSears are trying to expand their market by introducing a new line designed by veteran rapper LL Cool J.
It’s no groundbreaking concept collection, more of a range of t-shirts and jeans, Sears senior vice president Irv Neger said: “We know this [urban] customer is in the store, but it’s a customer we weren’t reaching. With this brand, we see tremendous growth opportunity.”
LL Cool J seems determined to prove his worth as a fashion designer saying: “I was raised by a matriarch, I have a wife and three daughters, so I know what women are looking for when they shop for clothes,”

He added: “My main concern with juniors is to make sure the fit is right. The fabrics have to feel nice on a woman’s body, but sizing and fit are very important. I know that if she comes in, puts it on and it doesn’t fit, she won’t come back. Clothes have to make a woman feel good, relaxed and sexy. We are going to be constantly looking at fine-tuning the fit and we’ll get it right.”

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