Ponystep, the long-awaited project created by BoomBox founder Richard Mortimer is live and packed with fashion features, music and art.
Already a cult website before it had even launched Ponystep boasts an impressive list of contributors as well as Mortimer himself. “I fell in with a really exciting group of people when I first got to London,” Mortimer explains. “I knew very little about anything, and to have people introduce me to new ideas was fantastic. There’s going to inevitably be some self-indulgence, and of course humour. I don’t want it to take itself too seriously – we have to laugh at the absurdity of London sometimes too!”