Brand Spotlight, Gifts, T-shirts, Polos & Shirts
By SLaw on June 19th, 2009
A good Father’s Day present is hard to find; we picked out some fab gifts yesterday, but my Dad was after a T-shirt. I headed to the high street to find him one, but quickly realised that what once was a goldmine for interesting, unusual tees was now a factory of cartoon characters, fussy design and ugly graphics. After a look around a few more typical high street retailers, I’d almost had enough.
Massive palm trees, logo’d shirts (I mean, really, in 2009?!) and the word ‘Osaka’ on every third T had really got to me. It’s the equivalent of wandering around Tokyo wearing ‘Luton’ across your chest. The oddest thing was the disparity between the immaculately-styled mannequins (in one shop, they had a sharp DJ over a loose white vest, belted with a black silk cummerbund) and the stuff lining the shelves. A frustrating shop, to say the least.
But then I remembered Carnaby Street’s little boutiques and dropped into Super Superficial. Simple, pretty graphics, no ‘distressing’, logos or Japanese city names. Added to that, the lovely & helpful staff and a Cafe Nero-style loyalty card scheme (after 10 Ts, you get one free) and you’ve got the recipe for the perfect Father’s Day present and quite possibly a bit of self-gifting as well. While it’s not exactly high street prices, it’s definitely worth a visit if you’re looking for an unusual but still stylish gift for your Dad.