Posts Tagged ‘socal’

Accessories, sunglasses

Crap Eyewear: Get the SoCal beach look

By Laura on May 9th, 2011

Crap Eyewear have been generating a lot of buzz amongst celebs and sun lovers alike over the past few weeks.
Branded as “Wild sunglasses for wild people,” Crap Eyewear is all about the Southern Californian beach bum lifestyle.
Started as a fun side project by a group of friends several years ago, it has now developed into a full blown label, worn by the like of hip-hop collective Odd Future and Lil’ Wayne. The 2011 collection sees a number of great new colourways and two new frame styles, the Hollywood Lawns and the Lo Max. Check out the full collection here

Brand Spotlight, Clothing

Brixton 2011 Summer Collection

By Laura on May 3rd, 2011

Brixton Summer 2011 from BRIXTON on Vimeo.

Bring on summer! Brixton is back with yet another impressive collection showing us what California cool is all about. The summer 2011 collection features more of the throwback-styled goods the SoCal label is known for… sit back and watch the video to see what its all about.
The line is now available through

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