Posts Tagged ‘sorum noce’

Heroes and Celebrities, News

Velvet Revolver’s Matt Sorum opens LA boutique.

By admin on May 16th, 2008

Over at My Chemical Toilet Stuart is giving us a blow-by-blow account of the Sorum Noce opening in his own inimitable style:

matt_sorum.gifMatt Sorum, drummer of Velvet Revolver, has launched his very own fashion label with a man called Max Noce. No, I don’t know how you’re supposed to pronounce Noce. Their label is called… wait for it…


SORUM NOCE

If any “branding” expert got paid dollar dollar bill y’all for thinking up that monicker, I may just poo myself.

Anyway, Matt and Max – or MaxMatt – aim to provide gennelmen with “an elegant, innovative line of rock-inspired couture”. Their boutique in Los Angeles has just opened, so let’s have a look at it, shall we?

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