Soulja Boy signs sneaker deal

Young rapper Souja Boy has signed a multi-year sneaker and apparel contract with Yums Shoes, a Dallas-based clothing company.

The line of shoes will debut at the same time as his second album, and the teen star is also releasing a cartoon this autumn.

Soulja Boy is working with Tex, a graffiti artist and designer on his own signature Yums “Block Star” sneakers as well as a clothing line.

[Matt Baron/BEI/Rex Features]