Posts Tagged ‘Super Superficial’

Brand Spotlight, Gifts, T-shirts, Polos & Shirts

For a Daddy Cool, go Super Superficial

By SLaw on June 19th, 2009


A good Father’s Day present is hard to find; we picked out some fab gifts yesterday, but my Dad was after a T-shirt. I headed to the high street to find him one, but quickly realised that what once was a goldmine for interesting, unusual tees was now a factory of cartoon characters, fussy design and ugly graphics. After a look around a few more typical high street retailers, I’d almost had enough.

Massive palm trees, logo’d shirts (I mean, really, in 2009?!) and the word ‘Osaka’ on every third T had really got to me. It’s the equivalent of wandering around Tokyo wearing ‘Luton’ across your chest. The oddest thing was the disparity between the immaculately-styled mannequins (in one shop, they had a sharp DJ over a loose white vest, belted with a black silk cummerbund) and the stuff lining the shelves. A frustrating shop, to say the least.

But then I remembered Carnaby Street’s little boutiques and dropped into Super Superficial. Simple, pretty graphics, no ‘distressing’, logos or Japanese city names. Added to that, the lovely & helpful staff and a Cafe Nero-style loyalty card scheme (after 10 Ts, you get one free) and you’ve got the recipe for the perfect Father’s Day present and quite possibly a bit of self-gifting as well. While it’s not exactly high street prices, it’s definitely worth a visit if you’re looking for an unusual but still stylish gift for your Dad.


And another one… PacMan T-shirt from Super Superficial

By admin on February 26th, 2008

Ssf0024_pacman_350We at Brandish have been doggedly following this trend to the point that it could have some kind of restraining order placed on us.  The next chapter comes from Super Superficial, a London based T-shirt design company with a shop in Kingly Court.
Inky, Pinky, Blinky and Clyde as any child of the 80s can tell you, were the ghosts from PacMan and here lies the beauty of this T-shirt trend. Whether you like it or not, one of the functions of fashion is to delineate groups but this T-shirt makes a private joke of that. Wearing a PacMan T-shirt says you like the 80s. This one says you were actually there. And what’s more, it only says that to other people who were there.

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