News has emerged this week that one of the most popular colourways of any Nike shoe ever is being re-released…again. The AM90 Infrared is on its umpteenth retro. If you’re yet to own a pair and are feeling curious, expect the following:
- Massive initial rush (expect to overpay or spend weeks searching fruitlessly)
- Cooling off period, with stacks of pairs taking up shelf space at your local TK Maxx/Footlocker for most of the year. And once those are gone…
- Another massive rush for the 3 pairs that are left in the whole country.
Rinse, repeat in another two years.