If you’re interested in seeing the England kit then you’re probably down the pub watching the match against Slovakia, but here is the image waiting for you to pore over with a kebab when you get home.
Today marked the launch of the Umbro England kit, with a special preview for press. The kit is being officially unveiled tomorrow at the England vs Slovakia match, but take my word for it when I say it’s pretty special!
We caught up with the trio behind the innovative design today and grilled them on the creative process behind this launch. David Blanch is the creative director for Umbro and an ex-footballer but his love of fashion runs deep. He has worked at the RCA which also was home to Savile Row tailor Charlie Allen for a while before he launched his own label.
Umbro aren’t a brand you associate with style. No matter what they do, when people think Umbro, they think football. It’s an image association that the company are finding impossible to shake, which is a shame as their Kim Jones collaboration has produced some great trainers, with
the pick of an impressive bunch.
The mention of Umbro usually makes me recoil slightly but their Kim Jones range has updated the brand’s look immeasurably.
Umbro must be looking to move away from their beer boy image with their collaboration with Kim Jones. Understandably so, as the usual stuff is a bit naff, but the Kim Jones collections are fresh and cater for a range of styles. My favourite items from his A/W 07 collections are the wetlook windcheaters, I’m a bit obsessed with that …