Posts Tagged ‘underwear’

Denim, News, Underwear & Swimwear

Diesel Underdenim underwear is for low slacks, not “Never Nude” dudes

By Gerald Lynch on October 3rd, 2012

Diesel Underdenim

Picture 2 of 7
Picture 2 of 7

Under…denims? That’s the new underwear push from Diesel, who’ve put together a new range of “Underdenim” trunks for men who like to wear their slacks low with a bit of cheek on show, otherwise known as the “Most Dumbest Fashion Fad Eva”.

Misleading marketing be-damned, they’re made of cotton rather than denim (which we’re certain your knackers will be thankful for), and are designed to blend in with your jeans if you’re “riding low batty”.

The argument then surely is to just invest in a belt instead and keep your trousers pulled up, but then we’d all look like Tories or something is what I assume is being inferred here.

Yours for £20 a pop from Diesel, we’re just a little bit disappointed that they don’t have a touch more influence from  Tobias “Never Nude” Funke of Arrested Development fame:



features, News, Underwear & Swimwear

135 Years of Jockey

By Laura on March 29th, 2011

Last week Brandish was invited to celebrate 135 years of Jockey Underwear, at an impressive international catwalk show. The show saw the brand go back to its roots, showcasing a number of heritage pieces from its original collection in 1879, before introducing some of Jockey’s more updated collections for A/W 2011.

GQ Editor Dylan Jones, hosted the night and provided the audience with product highlights from Jockey’s 135 history, from its beginnings with predecessor Samuel T Cooper and classic all-in-ones, to the space underwear created for NASA and the 3D Innovations collection of today.

The Models moved through different eras through in a highly choreographed show, that even featured dubstep at one point. The new collections that were revealed within the catwalk, included the latest USA Originals range, meant to encapsulate the ‘American Way of Life’, the Urban Luxury range and Countryside range, representing the North American outdoors.

Overall it was a great night and a really fun way to not only see how Jockey have grown as a brand, but how their product has really developed over the years. Trust me, I am glad no one is rocking the onesy anymore!



News

David Beckham strips off for new Armani ad

By admin on June 11th, 2009

david beckham armani underwear giorgio 2009.jpg

Not content with causing a tidal wave of excitement when he stripped off for Armani in 2007 David Beckham is at it again.

This time he launched the advert in our very own London town, with an in-store appearance at Selfridges. He said he was “a little embarrassed” at the bombastic unveiling, but if previous form is anything to go by Mr Armani is no doubt very pleased! Jump through for a better look, and don’t forget to take our poll!


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Entertainment, Heroes and Celebrities

The Beckhams strip down to their skivvies (again) for Emporio Armani

By admin on January 22nd, 2009

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From Catwalk Queen: Individually, both Victoria and David Beckham have appeared in just their pants for Armani. Now, the famous husband and wife have joined forces to promote Emporio Armani underwear. Photographed once again by Mert Alas and Marcus Piggott, the couple are shown lounging in a hotel room. The new ad was unveiled this week during Milan Men’s Fashion Week. The complete print campaign is due for release later this year.



News, Trends, Underwear & Swimwear

Wish Room’s Man Bra… Taking Japan by storm?

By admin on November 21st, 2008

Apparently men all over Japan are getting literally getting into bras as the man-bra takes the country by storm.

I’m not convinced by the hype, the man-bra looks like something that would fail to appeal anyone other than underwear fetishists. This just seems like a opportunity for a gratuitous “lawks ain’t Japan just crazy” story as we hit a post-Obama lull.

Anyway, if you need more info on the moob-tackling undies, the silky bras retail for twenty quid and come in white, pink and black from the Wish Room site. Akiko, Wish Room‘s owner, says that she hopes by wearing the bras men will become more sensitive and gain an insight into what it’s like being a woman.

More weird and wonderful on Brandish:

The male chastity belt



Clothing, Entertainment, News

Butt boosting underwear for men

By admin on June 2nd, 2008

buttpadcollage.jpgThis is another of those ‘who is actually buying these?’ items that are so bizarre they deserve another look. Apparently there’s a large number of men who feel their derriere is inadequate. That’s prompted Canadian company Bottom’s Up to make padded underwear that boosts your appearance at the back and front.

The sizes are labelled in American football terms, ranging from quarterback to fullback. Quarterback is quite normal looking whilst fullback looks like you’ve cut a basketball in half and stuffed it down the back of your trousers. More worrying than this is the front end of this underwear, which is basically a padded codpiece. If you’ve always been envious of Cameo, these are the pants for you.



Heroes and Celebrities, News

James Corden strips off Beckham-style for Heat magazine

By admin on May 13th, 2008

james corden pants david beckham heat armani.jpg
James Corden, the star of the BBC3 hit sitcom Gavin and Stacey stripped off for a Heat magazine photoshoot parodying David Beckham’s infamous Armani ads. Corden is pictured reclining on an artfully rumpled sheet complete with a comically enhanced package, greased up limbs and moody stare.

Don’t know about you, but I actually think I prefer the Corden version, he’d be much more fun to hang out with, no offence Becks! If you’ve never seen Gavin and Stacey check out the highly amusing clip after the jump.

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Clothing

Paul Smith Boxers

By admin on February 15th, 2008

Ps_trunks
New year, new pants – that’s how the old
saying doesn’t go. Everyone harks on about essentials, but I don’t think enough
time is spent harking on about our most needed essential: The humble boxer (If
you’re wearing pants or Y-fronts, then leave now. Close the door behind you).
Seeing as we’re in the second month of 2008, it’s more than likely that you’ll
have some underwear that should have been thrown out a long time ago.

What usually stops people is the knowledge
that they’ll be buying the same boxers again. Frank Dandy boxers are great and
all, but you may want something with some sartorial elegance. These Paul
Smith
ones fit the bill. Whilst they’re typical Paul Smith, they’re still
unique enough to stand out from your underwear collection.



News

Abercrombie & Fitch launch underwear line

By admin on January 16th, 2008

Gillyhicks_copy_4

Abercrombie and Fitch are dirty beggars. There marketing strategy is simple and was neatly summed up by Cher in Clueless: “Sometimes you have to show a little skin. This reminds boys of being naked, and then they think of sex.”. Do this whilst also making us think of A&F and you’re quids in.
They aren’t straying from this simple strategy as they launch a new product line and a new assault on our groins with this saucy film. Gilly Hicks is their fifth “concept” and is an attempt to break into the lingerie and underwear market. It is also is inspired by Sydney, apparently. [via fashionista]



Heroes and Celebrities, News

David Beckham dons slim fitting suit

By Isabelle on January 8th, 2008

Becktighttrousgrey
David Beckham’s outfit leaves a lot more to the imagination than his
recent underwear ad for Armani
and I must say I quite like this look.
It’s very a formal outfit but the fitted proportions make it more
wearable and I love the silhouette it creates.

Some of my Shiny
colleagues were shocked by the tightness of the kecks but they’re so
well cut he can get away with it. His shirt sleeve garters are a nice detail and I love the high-cut waistcoat. It’s just a shame I can’t heap any praise on his wife’s ‘highlighter pen’ outfit. Click on the thumbnail to enlarge picture.




Underwear & Swimwear

HOM underwear

By ShinyMedia on April 24th, 2007

Hompants

HOM made waves in the ’70s with their mesh and cotton anatomically seamed briefs, and continue to push the boundaries with their 3001 range of men’s lingerie. Their garden hipster (middle) is £38 and features lacy side panels. If you prefer something a bit more conventional their plain underwear comes highly recommended in this month’s Fantastic Man magazine. A pair of low waisted briefs will set you back 15.99 from their website.



Clothing

Ginch Gonch underwear

By Isabelle on March 21st, 2007

Ginchgonchpants

Ginch Gonch do undies for men and women; I’ve had to censor the picture on the left as the size of the model’s thighs is frankly obscene. Do they offer free steroids with their pants or what? Anyway their range is quite fun and kitsch and includes ‘Jolly Cocks’, ‘Wiener Eater’, and ‘Red Bandana’ prints; the Red Bandana is presumably a reference to the hankie code where it can mean fist fucker, shaver, or furry bear. Crikey! Anyway I like the argyle pants with their cool assortment of colours and retro styling plus they’re only $27 dollars, gotta do something about the menacing male models though…




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