Diesel Underdenim underwear is for low slacks, not “Never Nude” dudes

Under…denims? That’s the new underwear push from Diesel, who’ve put together a new range of “Underdenim” trunks for men who like to wear their slacks low with a bit of cheek on show, otherwise known as the “Most Dumbest Fashion Fad Eva”. Misleading marketing be-damned, they’re made of cotton rather than denim (which we’re certain your knackers will be thankful …

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Gerald LynchDiesel Underdenim underwear is for low slacks, not “Never Nude” dudes
jockey

135 Years of Jockey

Last week Brandish was invited to celebrate 135 years of Jockey Underwear, at an impressive international catwalk show. The show saw the brand go back to its roots, showcasing a number of heritage pieces from its original collection in 1879, before introducing some of Jockey’s more updated collections for A/W 2011. GQ Editor Dylan Jones, hosted the night and provided …

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Laura135 Years of Jockey

Wish Room’s Man Bra… Taking Japan by storm?

Apparently men all over Japan are getting literally getting into bras as the man-bra takes the country by storm.

I’m not convinced by the hype, the man-bra looks like something that would fail to appeal anyone other than underwear fetishists. This just seems like a opportunity for a gratuitous “lawks ain’t Japan just crazy” story as we hit a post-Obama lull.

Anyway, if you need more info on the moob-tackling undies, the silky bras retail for twenty quid and come in white, pink and black from the Wish Room site.

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adminWish Room’s Man Bra… Taking Japan by storm?

Butt boosting underwear for men

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This is another of those ‘who is actually buying these?’ items that are so bizarre they deserve another look. Apparently there’s a large number of men who feel their derriere is inadequate. That’s prompted Canadian company Bottom’s Up to make padded underwear that boosts your appearance at the back and front.

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adminButt boosting underwear for men

Paul Smith Boxers

Ps_trunks
New year, new pants – that’s how the old
saying doesn’t go. Everyone harks on about essentials, but I don’t think enough
time is spent harking on about our most needed essential: The humble boxer (If
you’re wearing pants or Y-fronts, then leave now. Close the door behind you).
Seeing as we’re in the second month of 2008, it’s more than likely that you’ll
have some underwear that should have been thrown out a long time ago.

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adminPaul Smith Boxers

Ginch Gonch underwear

Ginch Gonch do undies for men and women; I’ve had to censor the picture on the left as the size of the model’s thighs is frankly obscene. Do they offer free steroids with their pants or what? Anyway their range is quite fun and kitsch and includes ‘Jolly Cocks’, ‘Wiener Eater’, and ‘Red Bandana’ prints; the Red Bandana is presumably …

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IsabelleGinch Gonch underwear