Posts Tagged ‘uniform’


Look dapper in a…McDonald’s uniform by Wayne Hemingway???

By Gerald Lynch on June 22nd, 2012

Wayne Hemingway/Bruce Oldfield McDonald's uniform

Picture 3 of 6
Picture 3 of 6

Whether it’s pushing popcorn at a local cinema or flipping burgers beneath the Golden Arches, we’ve all had a crappy job at some point. It’s an important life stage; making you appreciate a hard day’s graft, letting you learn that the customer is always right (even when they are pushy, impatient, jumped-up dickheads), and helping you realise that YOU’VE GOT TO ESCAPE YOUR DEAD END LIFE BEFORE IT’S TOO LATE.

It’s not helped along at all by the frankly embarrassing uniforms that you’re almost guaranteed to be forced to wear. When working in a local cinema chain for example, I had to wear a red short-sleeve shirt that, despite being a size small, would also have served Peter Kay perfectly as a one-man tent come festival season.

Which makes today’s announcement from, of all places, McDonald’s, quite interesting. The fast-food chain have enlisted the help of top designers Wayne Hemingway and Bruce Oldfield to help them create a new uniform line for their employees in time for the Olympics.

Spearheaded by McDonald’s exec Jez Langorne (who remembers with a tear in his eye the pain of donning the company garb in his early junior employee days), the line has been inspired by a 60s look, jumping on the Mad Men cultural bandwagon a bit.

So, fleeces, cheque shirts, polo tops and squat-peaked caps with the usual MaccyD’s coffee and yellow colour scheme will be in, with male managers sporting skinny ties while females get pencil skirts. Old issue plastic aprons will also be recycled, being greenly turned into new staff clothing.

So what do you think of Hemingway and Oldfield’s efforts? Enough to make you WANT a McJob? Let us know in the comments below. We’ll throw a Happy Meal toy in for the best response…

Clothing, Designer Spotlight

Trends: Watch & Wear-Public School Drool

By Will Reid on April 6th, 2008


Out of show season, it gets just that bit harder to predict the trends. However, in typical fashion, the industry moves on; someone gets a haircut, a designer does a high-street collaboration, Amy Winehouse is paid $1 million to do a Louis Vuitton gig. In the case of April, we celebrate the 75th anniversary of Lacoste.

René Lacoste turned up at tennis tournaments dressed almost as good as he played and it was from a bet on a crocodile skin suitcase that the famous Lacoste logo came about. This trend report is about the stylish ‘Public School’ look that came about as a result of Mr Lacoste’s personal style. Prepare yourself for a whole new type of playground mafia.

(Image Source: Marcio Madeira)

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