Look dapper in a…McDonald’s uniform by Wayne Hemingway???

Whether it’s pushing popcorn at a local cinema or flipping burgers beneath the Golden Arches, we’ve all had a crappy job at some point. It’s an important life stage; making you appreciate a hard day’s graft, letting you learn that the customer is always right (even when they are pushy, impatient, jumped-up dickheads), and helping you realise that YOU’VE GOT …

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Gerald LynchLook dapper in a…McDonald’s uniform by Wayne Hemingway???

Trends: Watch & Wear-Public School Drool

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Out of show season, it gets just that bit harder to predict the trends. However, in typical fashion, the industry moves on; someone gets a haircut, a designer does a high-street collaboration, Amy Winehouse is paid $1 million to do a Louis Vuitton gig. In the case of April, we celebrate the 75th anniversary of Lacoste. This trend report is about the stylish ‘Public School’ look that came about as a result of Mr Lacoste’s personal style. Prepare yourself for a whole new type of playground mafia.

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Will ReidTrends: Watch & Wear-Public School Drool