WWWWD Delves into the Diet of Guy Ritchie!

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Well, not really but almost! WWWWD, aka the Worldwide Womenswear Digest, is a parody of popular fashion magazines and blogs. With an unknown founder and a readership that is growing massively with each day, the site gives tips and features on everyone and everything.

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Will ReidWWWWD Delves into the Diet of Guy Ritchie!

Woody Allen vs. American Apparel: Dov, Drama and $5 million!

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When American Apparel president Dov Charney tells the press that he’s “not sorry of expressing myself,” it usually means that he has done something involving hip fashion, knee-high socks and models who are dubiously dewy-skinned. However, in this case, Charney is responding to reports over…

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Will ReidWoody Allen vs. American Apparel: Dov, Drama and $5 million!

Brandish Watch + WISHLIST: ‘Priceless’ S/S 09- Topman Tailoring by Antony Price

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Topman is great for its designer collaborations and its ‘Priceless’ range, designed by celebrated fashion designer and tailor Antony Price, delivers every season. The range has just gone up on Topman.com and with its wonderful waistcoats, brilliant blazers and perfectly pleated pants (in the American sense of the word,) I can’t wait to get a piece of the action!

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Will ReidBrandish Watch + WISHLIST: ‘Priceless’ S/S 09- Topman Tailoring by Antony Price

Brandish Watch: ‘California Teens’ by Hedi Slimane and Nicola Formichetti

Nicola Formichetti’s blog is a haven for fashion-friendlies worldwide. From Japanese karaoke to Lady Gaga in the dressing room via iD and plenty of Hedi Slimane, this blog is always full of intimate shots and fashion-star exclusives. Nicola recently featured images from his latest shoot with Slimane for Hedi Slimane.com. The shoot, entitled ‘California Teens,’ includes only two models but shows a huge variety of sets and looks including dog heads with Swarovski eyes and Rodarte worn as a balaclava.

See the shoot in this gallery below!

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Will ReidBrandish Watch: ‘California Teens’ by Hedi Slimane and Nicola Formichetti

WISHLIST: H&M A/W 2009 Crushed Velvet Coat

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The more I write about summer clothes, and slowly accept that summer isn’t actually coming, I look to next winter and start structuring my cold wardrobe. Coats are a notoriously hard thing to get right and a single inch too short or too long can ruin not only an entire look, but an entire wardrobe (well, almost.)

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Will ReidWISHLIST: H&M A/W 2009 Crushed Velvet Coat

How far is TOO far? Taking inspiration from Womenswear…

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Over the last few years, with the trends having covered skinny jeans, unisex mods, sexually-liberated hippies, shoulder pads, guy/girl jumpsuits and the his/her Eighties where basically anything went, I have tried my hand at many trends that tread the fine line between menswear and womenswear.

This photo recently appeared on Facehunter and, while originally in awe of this fashionisto’s rose accessory, I began to wonder if it would be one step too far and throw me into the realm of uncomfortable dressing…

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Will ReidHow far is TOO far? Taking inspiration from Womenswear…

Stella McCartney Menswear? Yes, Please!

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Since turning up at the Met’s Costume Institute Gala with a trinity of her Hollywood girlfriends, Stella McCartney has had a whirlwind week involving everyone from Simon Doonan (creative director of Barneys) to Michelle Obama.

While chatting to the gloriously over-the-top Doonan, Stella was asked about lending her ethical hand to a menswear collection…

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Will ReidStella McCartney Menswear? Yes, Please!

Brandish Poll: The Met, the Models, the Mess! Keifer Sutherland and Jack McCullough Brawl?

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In the aftermath of the Metropolitan Museum’s Costume Institute Gala, fashionistos/as across the world have been gorging over that turban, Madonna’s wackiness, Rihanna’s brilliant tux and Naomi’s beautiful boycott. However, it emerged today that off the red carpet a fight was on and statements are being made across the fashion universe in response to reports that Proenza Schouler’s Jack McCullough was headbutt by 24′s Keifer Sutherland after McCullough supposedly knocked Brooke Shields over.

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Will ReidBrandish Poll: The Met, the Models, the Mess! Keifer Sutherland and Jack McCullough Brawl?

Can You See it…Which Popstar Has Been Taking Style Cues from Calvin Harris?

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Calvin Harris, the Dumfries-born DJ who is often tipped with providing the backing track to the vintage wave of last summer, is currently topping the charts with his ‘I’m Not Alone’ and while watching his latest video I was suddenly aware of the BOT male’s striking similarity to another No. 1 popstar…

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Will ReidCan You See it…Which Popstar Has Been Taking Style Cues from Calvin Harris?

WISHLIST: Button-detail ‘Belushi’ shirt from b Store London

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Over coffee the other day, I was talking to a friend who suffers from SAD (Seasonal Affective Disorder.) Listening to the misery of days spent not knowing what to wear each morning (friends will know of how immense the impact of fashion is upon my life!) I decided to go on the lookout for a designer who can deliver trans-seasonal clothes that will carry us males throughout the year.

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Will ReidWISHLIST: Button-detail ‘Belushi’ shirt from b Store London

Wishlist: Claude Grant Cropped Trousers from Oak

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For the British, summer is a time of seaside, (dubious) sun and 99p ice creams. It can be hard to find the perfect sun ‘n’ sea outfit and I won’t bore you with details of the economy but, basically, we should all be investing in classic investment fashion pieces.

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Will ReidWishlist: Claude Grant Cropped Trousers from Oak

Latest Hairspiration: Crash Magazine’s ‘Pale Fountain’

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It looks as if, this summer, you will be mercilessly defined by your haircut. We’ve outlined a few of the trendiest, the possible need for back up in a can, and now, I have a new look. This piece of major hairspiration comes in the form of the ‘Pale Fountain’ editorial in the latest issue of Crash magazine.

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Will ReidLatest Hairspiration: Crash Magazine’s ‘Pale Fountain’

Tavi the Super-Stylish Style Rookie Takes Inspiration From An Unexpected Male Figure…

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Tavi, the famously fab 12 year-old blogger, is often cited as one of the most fashion-forward figures of the current style circuit. Fashion folk worldwide tune into her Style Rookie blog each day to get a glimpse of her latest get-ups and commentaries. When I saw this photo of her wearing her classic Slow and Steady Wins the Race sunglasses, I was reminded of one of my favourite males and his similar sunnies.

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Will ReidTavi the Super-Stylish Style Rookie Takes Inspiration From An Unexpected Male Figure…

Top Five: Will’s Summer Wants!

Last summer I was down at Shiny Towers and the gloriously hot days were spent writing, chatting with my fellow Shinies, trying on Drop-Crotch jeans and touring the streets in search of aspirational street style. But despite all the joviality I didn’t quite anticipate the weather (although I refuse to take the blame for that one- when was the last time we had a proper summer?) and ended up the innocent victim of SSS (that’s Skinny jeans in Summer Syndrome.) This summer I am determined to get it right, which is why I have compiled this list of fashion needs (okay, wants.)

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1. Lots of Extra-Hold Hairspray

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Will ReidTop Five: Will’s Summer Wants!

A Waste of Money or An Investment Piece? Dr. Martens 1461 Shoe

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Last week I was in search for a pair of school shoes. Beginning with classic brogues, I sampled a pair of black loafers and sneakily tried on a pair of Paul Smith Jermyns (with glorious plum laces) before ending up with a pair of not-so-exciting pointed Topman lace-ups. Inspired by this bout of school-shoe shopping I ventured onto Oki-Ni and came across their Doc Martens. Floral. Striped. Coloured. Neon. But then I came across their 1461 shoe and couldn’t believe what I was seeing.

A shoe, in simple black leather, that was more than double the price but half as nice as many of the shoes I had seen the previous day. These Dr. Martens did not look worth their £70 price tag, especially in comparison to my £35 Topman shoes. Granted, the Dr. Martens are probably better quality and might last longer but, are they even that easy on the eye? I, for one, wouldn’t want to be seen in them.

Fashion is fickle, even in times of economic recession. See after the jump for my Top 5 Best on a Budget Smart Shoes.

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Will ReidA Waste of Money or An Investment Piece? Dr. Martens 1461 Shoe

A Comic Love The Look: Dom Joly is MC Hammer on ‘Let’s Dance for Comic Relief ’09′

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This year’s Red Nose Day campaign is in full-swing and everyone from Fearne Cotton to Fern Britten is doing something funny for money. Dom Joly, the comic-genius and all-round bon viveur behind Trigger Happy TV, has joined the show Comic Relief show ‘Let’s Dance’ and last Saturday we saw him imitate the style and dance of the infamous MC Hammer.

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Will ReidA Comic Love The Look: Dom Joly is MC Hammer on ‘Let’s Dance for Comic Relief ’09′

Brandish Inspiration: ‘Landed Gent’ in the NY Times T Style Magazine

Week on week, the NY Times T Style Magazine delivers a fabulous fashion spread. Sometimes the editorial is womenswear-based and on occasion, we are provided with incredible style spark. This week’s magazine features the ‘Landed Gent’ editorial and with its vintage, Grey Gardens feel and stunning photography, I felt I had to share it!

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Will ReidBrandish Inspiration: ‘Landed Gent’ in the NY Times T Style Magazine

Brandish Alumni Jason Dike Writes for Selectism- Column Madness!

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Flicking over my most frequented pages recently, I came across Jason Dike’s column at Selectism. Jason was on the Brandish team when I first started out over a year ago but sadly he left last September, leaving us all awfully down-in-the-dumps.

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Will ReidBrandish Alumni Jason Dike Writes for Selectism- Column Madness!

WISHLIST: Pete Versus Toby ‘Tipsy’ Jumper

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Pete Versus Toby are an Australian label and they are easily one of the coolest new menswear labels out there. From the incredible hair of their model to the vintage-feel of their prints, I am fast falling in love with this great label!

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Will ReidWISHLIST: Pete Versus Toby ‘Tipsy’ Jumper