When American Apparel president Dov Charney tells the press that he’s “not sorry of expressing myself,” it usually means that he has done something involving hip fashion, knee-high socks and models who are dubiously dewy-skinned. However, in this case, Charney is responding to reports over…
American Apparel is a brand that I can’t help but be suspicious of. Yes, the adverts are provocative. Yes, Dov Charney supposedly walks around his office naked. Yes, their shop assistants look like they’ve just walked out of a NYLON spread. My problem is that whenever I see someone wearing American Apparel, it tends to be the case that it is the not the clothes that are great but how they are styled.
I can’t imagine this ‘Winter Ski Hood’ (£10) looking good on anyone who isn’t a model but I am wary of giving it a firm ‘Nay’ as I just know that as soon as this post is published, some edgy fashion editor will decree it the It-item of the season.
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The plaid on plaid trend is still for the fashion forward few so it hasn’t had many takers yet. Due to the difficulty in pulling this off, it’s unlikely that the trend will ever take off like V-neck jumpers did. With that said, there are still some great check items to be found, like these Fila Gold check shorts (£45).