Posts Tagged ‘YMC’


YMC Navajo Deck Shoes

By Laura on January 31st, 2011

How awesome are these YMC navajo deck shoes!
The shoes are from their Spring/Summer 2011 collection and are comprised of a casual slip-on platform with laces over a great navajo printed upper. I really like the way they have taken inspiration from the 1970s cultural movement, yet given it a modern twist. The shoes are available on Oki-ni for £75.

Jeans & Trousers

High-end chinos breathe life into khaki

By cchapman on June 22nd, 2009

high_end_chinos.jpgChinos have in recent times experienced something of a role change – from bland slacks favoured by American tourists to fashion item, worn high on the ankle as a foil for brave colours and occasional irony. In a recent twist, the quality of the garment itself is changing. I’m seeing a lot of high-end chinos out there, suggesting that £20 Uniqlo, utilitarian numbers are being replaced by the high thread count, near-sateen of the designer chino. As the summer sales commence and prices are slashed, there’s every opportunity to find the perfect pair. Here are two of the best to measure your sales finds against.

ACNE Van Straight chinos, ASOS, Sateen beige trousers by YMC at Liberty`

Additional image source: Mister Mort

Footwear, Trends

Readers send in their YMC snakeskin deck shoe pics

By admin on April 23rd, 2009

Mark Quinn Baluba ymc snakeskin deck shoes.jpg

Colin featured the YMC snakeskin deck shoes back in February and they’ve proved pretty popular with our readers. Mark Quinn from Baluba is quite the clothes horse, and he started off the trend by sending us a picture of his YMCs, (love to see the rest of the jeans!) Daniel Jenkins, from the Monmouth store Daniel Jenkins sent us an amazing picture featuring him wearing the shoes, and sporting what is possibly the best facial expression ever.

Daniel says: “My girlfriend has look of regret each time I wear them out with her because we always get stopped about them. A busload of Japanese tourists stopped on Mile End road to take photos of me in them.”

Jump through to see Daniel’s picture, and if you’ve bought anything featured on Brandish email it to

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YMC’s snake-effect deck shoes: a new twist on old faithful

By Colin Chapman on February 26th, 2009

ymc0087gry_M1.jpgThe predicted standoff between desert boot and deck shoe as Spring/Summer shoe of choice has yet to be seen. To my mind the deck shoe would win anyhow – it actually looks better as it gets battered with age and can be worn with thick socks on chilly days or show off a tanned ankle on others. So, it may be (at least) the second S/S we’ve seen the preppy choice of footwear but there’s no sign of them disappearing on the street.

And now YMC have created a sublime option – the snakeskin effect deck shoe. YMC have always had the touch with shoes and remain unaffected by trends, following a confident path that alway spells cool. Available from Liberty’s men’s shoe department or from OkiNi online. Incidentally, they’re snake-effect leather not real snakeskin – just in case you have reptile sympathies, or are just plain squeamish.


The Curious Case of Benjamin Button: watch fashion backwards

By Colin Chapman on January 29th, 2009

brad pitt sartorialist benjamin button suit film.jpg

Click image to enlarge

A big budget Hollywood film that spans the time period 1918 to 2005, only backwards (!) was bound to provide scope (and challenges) when it comes to costume and styling. The Curious Case of Benjamin Button, which opens in cinemas here next Friday, is the latest film by David Fincher (Fight Club, Seven), a director with an artist’s eye for detail, costume being no exception.

With a range of eras to choose from, the Bohemian postwar style is what jumps out. Amongst stand out pieces, leading man Brad Pitt wears a series of jaunty driving caps in homage to Marlon Brando‘s fifties counter cultural icon.

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YMC Button Collar Sweat Top

By admin on February 28th, 2008


Who loves a shawl neck more than me? No-one, that’s who. Grey on grey works for me too. YMC’s  includes this gem which is available from Laundry Room and bless em, if they haven’t spelt button wrong. But we won’t dwell on that cos I can’t spell either. Plus, I’m a little bit scared of buttons (true story) so I’m taking it as a slight on them. Well done Laundry Room.

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